{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6e7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641355800678-bdbbe2822a05dfb5d614893aed2422d9.jpeg?height=200","description":"<blockquote>This week, we analyze how old school products survive in the 21st&nbsp;century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing&nbsp;<em>even better </em>business today. We’ll look at how one company makes money by&nbsp;<em>retiring</em>&nbsp;its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by&nbsp;<em>not</em>&nbsp;going digital.</blockquote><blockquote>From Crayola to Velveeta, it all comes down to smart marketing.</blockquote>","author_name":"Apostrophe Podcast Network"}