{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S7E18 - Lemonade: Marketing A Negative","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641352095489-60acd25a447bf3db4a4f63e63e75a767.jpeg?height=200","description":"<p>This week,&nbsp;we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its&nbsp;product tastes awful, or another that boasts being&nbsp;<em>second</em>&nbsp;in its category.</p><p><br></p><p><br></p>","author_name":"Apostrophe Podcast Network"}