{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6cb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S9E08 - The Name Game: Brand Names In Different Countries","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641349719368-0214c46cbbda5c117b3ca83414893463.jpeg?height=200","description":"<p>This week,&nbsp;we explore why companies change valuable brand names when expanding&nbsp;to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example,&nbsp;Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all. </p><p><br></p>","author_name":"Apostrophe Podcast Network"}