{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6c7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641348282647-495752f0d86b21743a33d95d0ed45bfb.jpeg?height=200","description":"<p>This week,&nbsp;we explore&nbsp;the quiet world of ASMR marketing.&nbsp;ASMR stands for&nbsp;Autonomous Sensory Meridian Response. It’s&nbsp;a new form of marketing that creates a calming&nbsp;feeling often accompanied by a tingling sensation.&nbsp;Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}