{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6c2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S9E19 - Flip, Flop or Fly: The World of Test Markets","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641346580002-5d7f323c81b7145290f4f641bf3f22ea.jpeg?height=200","description":"<p>80 to 90% of new product launches fail.&nbsp;So&nbsp;to lower the risk, companies do trial runs.&nbsp;This week,&nbsp;we explore&nbsp;Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.&nbsp;</p><p><br></p>","author_name":"Apostrophe Podcast Network"}