Government comms has shifted from crafting messages to shaping meaning in a fast-moving digital world. Host David Pembroke is joined by Brenda Duran, director of external affairs at LA County’s Justice Care and Opportunities Department, to reflect on what has changed since they last spoke in 2019. They discuss the COVID-19-driven digital acceleration, the rise of direct-to-public communication, and how misinformation has become a high-volume, targeted threat. Brenda also shares practical approaches to faster approvals, building trusted messenger networks, and creating content that earns attention, before looking ahead to why storytelling and public trust matter even more in an AI-shaped environment.
The GovComms Institute podcast is produced by contentgroup.
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