{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61bfe87d0fbba20012a9f9d1/698e91e18dc5f2047a8a3bfe?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61bfe87d0fbba20012a9f9d1/1770951069213-7d416f95-7d7d-4936-88f6-702bbc460ed5.jpeg?height=200","description":"<p>Governments are full of data, but it’s insight that drives real change.</p><p><br></p><p>In this episode of <em>GovComms</em>, <strong>David Pembroke</strong> joins <strong>Garrett Tyler-Parker</strong>, Director of Analysis and Insights at Tourism Research Australia.</p><p>Together, they break down how good research transforms spreadsheets into strategy.</p><p><br></p><p>Garrett shares why formative research should shape a campaign from the start, how human stories give meaning to dashboards, and what’s changing fast as mobility data and AI enter the mix.</p><p><br></p><p>Find out how to make evidence easier to understand, harder to ignore, and far more useful for the people who need to act on it.&nbsp;</p><p><br></p><p>Key Points</p><ul><li><strong>Insight beats information: </strong>government (and tourism) are awash with data, but the real job is turning the ‘what’ into the ‘so what’</li><li><strong>Start research early:</strong> use formative research to shape the campaign, rather than using it to evaluate after</li><li><strong>Blend big data with human context: </strong>numbers show patterns, but storytelling makes evidence more memorable</li></ul>","author_name":"contentgroup"}