Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?
In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today’s chaotic communication landscape.
Ros doesn’t pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won’t cut it. It's time to ditch the jargon, lead with heart, and communicate with courage.
This is more than an episode—it’s a call to arms for public sector communicators who want to build trust, lead with purpose, and transform how government speaks to the people it serves.