{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61bfe87d0fbba20012a9f9d1/6549c8556905da00129f872e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mastering Social Media in the Public Sector with Roger Christie (2021)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61bfe87d0fbba20012a9f9d1/1699334036603-4d04f8bf8df777dbb2e5a857e40ac132.jpeg?height=200","description":"<p>This week on Govcomms ‘From the Vault’, we revisit our podcast with the Founder &amp; Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.</p><p><br></p><p>Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point.</p><p><br></p><p>Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger’s words, “Don’t build a fort in a battle”.</p><p><br></p><p><strong>Discussed in this episode:</strong></p><ul><li>How to position social media as a way to overcome barriers</li><li>The P-L-A-N Framework</li><li>Role of Individual vs the organisation</li></ul>","author_name":"contentgroup"}