{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61b098cfef78330014a94fef/68f0be298548da74526e2a4b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"A Thirst For Growth: The SULT story","description":"<p>How do you transform a wellness startup into a cultural brand? </p><p><br></p><p>The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.</p>","author_name":"Ben Jeffries & Caspar Lee"}