To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times.
YOU WILL LEARN:
· The five questions all entrepreneurs must ask themselves.
· Why knowing your customer is the key to effective promotion.
· How to identify the core needs of your clients.
MENTIONED IN THIS EPISODE:
“Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay
S2E44, How to Recession Proof Your Business
S2E47, Recession-Proof Your Money Part 1
S1E279, Moving the Needle - an Interview with Bill Hampton
S1E265, The E-Myth Revisited – an Interview with Michael E. Gerber
“The Power of Moments,” by Chip Heath and Dan Heath
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Opportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.” – Bill Hampton
“Work on the business, not in the business.” – Brian Buffini
“You learn so much when you know your customer.” – Bill Hampton
“People want to feel important.” – Bill Hampton
“Lead with the core need.” – Bill Hampton
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