Your editing queue is stacked with holiday mini galleries, Black Friday emails are flooding every inbox, and your marketing has shrunk down to one topic: Christmas. Then January 2nd shows up, the decorations come down, and your contact form goes dead silent.
If that sounds familiar, you are doing nothing wrong. That January quiet is one of the most predictable patterns in a family photography business, and predictable things can be planned for.
In this episode (watch it on YouTube or listen right here as a podcast), I am spilling the tea on the one thing I want you to put in place this November: winter session gift certificates, sold during the holidays and redeemable in January and February. I walk you through my three-step system to build the gift, get it in front of the gift-givers, and set up the follow-up so every certificate gets used.
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/photography-gift-certificates/
▸ The Family Photographer’s Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society
▸ Check out Enji: https://www.enji.co/marketing-for-family-photographers?ref=mjvkymm
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🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!
🔗 Affiliate links included. I only recommend products I personally use and love