If your marketing plan is \"post a pretty photo on Instagram and hope families find me\"... we need to talk. I spent the last several months looking at the actual data on how families are finding and hiring family photographers right now in 2026, and the path they take from \"we need family photos\" to \"take my money\" looks nothing like what worked in 2022 or 2023. In this episode (which you can also watch on YouTube), I'm walking you through each stage of the modern client journey so you can see exactly where to show up, what families are looking for at each step, and which marketing channel has the highest ROI.
Spoiler: it's probably not the one you think.
I've been running my own Nashville-based family photography business since 2018 and leading the Family Photographers Marketing Society for over a year and a half. I'm not just teaching theory here. I am booking families while I teach other family photographers how to do the same through backend systems, workflows, and a consistent marketing cadence.
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-families-find-book-family-photographers/
▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/
▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society
▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends
▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!
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