{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61a52a8ca6ef0600138c0180/65aa9726affaa100169dff20?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61a52a8ca6ef0600138c0180/1777945889733-b4b96046-2f0c-495f-a2ea-c04f9d45f01f.jpeg?height=200","description":"<p>If you have ever launched a digital product and wondered why nobody showed up to buy it, this episode is the wake-up call you did not know you needed. I'm sitting down with Google Ads and online marketing expert Glenneth Reed to talk about why your launch strategy might be missing a major piece: Google. We're breaking down how to set up tracking before you launch, why your sales page needs to show up in search results, and how even a $5/day Google Ads budget can catch the buyers your social media ads are losing.</p><p>Glenneth Reed is an SEO, Google Ads, and online marketing expert based in Knoxville, Tennessee, who works with small businesses and online entrepreneurs. She's been in the Google Ads space since 2011, working with clients across industries and business sizes to help them get visible on Google and become more profitable.</p><p><br></p><h3>What you'll hear in this episode</h3><ul><li>The difference between Google Ads and Meta Ads (and why Google catches a warmer lead)</li><li>Why negative keywords might be the most important part of your Google Ads campaign</li><li>How to set up Google Analytics (GA4) before your launch so you actually know what is working</li><li>Why you should never use a \"smart campaign\" when setting up Google Ads</li><li>How to optimize your sales page for organic search so buyers can find you on Google</li><li>Why hiding your sales page from search engines is costing you customers</li><li>How to research keywords for a launch campaign using free tools you already have</li><li>Why Google limits new advertisers and how to plan around it</li></ul><h3><br></h3><h3>Resources &amp; Links Mentioned In This Episode</h3><p>▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): <a href=\"https://systemsandworkflowmagic.com/google-ads-launch-strategy/\" rel=\"noopener noreferrer\" target=\"_blank\">https://systemsandworkflowmagic.com/google-ads-launch-strategy/</a></p><p>▸ The Family Photographer's Marketing Society: <a href=\"https://systemsandworkflowmagic.com/the-family-photographers-marketing-society\" rel=\"noopener noreferrer\" target=\"_blank\">https://systemsandworkflowmagic.com/the-family-photographers-marketing-society</a> </p><p>▸ The Blogging and Organic Visibility System for Family Photographers: <a href=\"https://systemsandworkflowmagic.com/blogging-visibility-system\" rel=\"noopener noreferrer\" target=\"_blank\">https://systemsandworkflowmagic.com/blogging-visibility-system</a> </p><p>▸ Grab the FREE Family Photographers Marketing Trends Report: <a href=\"https://systemsandworkflowmagic.com/family-photography-marketing-trends\" rel=\"noopener noreferrer\" target=\"_blank\">https://systemsandworkflowmagic.com/family-photography-marketing-trends</a> </p><p><br></p><h3>Connect with Glenneth Reed:</h3><p>📱 Instagram: <a href=\"https://www.instagram.com/glennethdotcom/\" rel=\"noopener noreferrer\" target=\"_blank\">@glennethdotcom</a> 💻 Website: <a href=\"https://thevisibilitymethod.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://thevisibilitymethod.com</a> </p><p><br></p><h3>Connect with Me (Dolly DeLong Education)</h3><p>💻 <a href=\"https://systemsandworkflowmagic.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a> 📱 <a href=\"https://www.instagram.com/dollydelongeducation\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a> 🎥 <a href=\"https://www.youtube.com/channel/UCpVZTreUqoUi9UxJiJdDh1A\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><h3>Thanks for joining me on <em>The Systems &amp; Workflow Magic Podcast</em>! If you enjoyed this episode:</h3><p>✅ Sign up for weekly reminders + free resources here → <a href=\"https://systemsandworkflowmagic.com/business-tools\" rel=\"noopener noreferrer\" target=\"_blank\">Business Tools</a> </p><p>🥳 Share a screenshot of this episode on your IG story and tag me <a href=\"https://www.instagram.com/dollydelongeducation\" rel=\"noopener noreferrer\" target=\"_blank\">@dollydelongeducation</a> so I can cheer you on!</p><p><br></p><h4><strong><em>Google Ads for launching, Google Ads launch strategy, Google Analytics for launches, negative keywords Google Ads, SEO for sales pages, Google Ads vs Meta Ads, how to use Google Ads for digital products, launch strategy for small business, Google Ads small budget, Google Ads for creative business owners, sales page SEO, Google Ads for photographers, launch marketing strategy, tracking launch conversions, Google Ads keyword research, digital product launch visibility, search engine marketing for launches</em></strong></h4>","author_name":"Dolly DeLong"}