{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/619c28927a39a5001204707e/6af57ed682659e3a0b8f9aa3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Being Just Another Brand to Becoming the Brand Customers Remember","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/619c28927a39a5001204707e/1794544261647-b1166c97-22d3-40d7-b7a5-3943c2d441cb.jpeg?height=200","description":"<p>Why do some brands become household names while others, despite having great products, struggle to get noticed?</p><p><br></p><p>The secret may not be in having a better product, but in how you position your brand in the customer&#39;s mind!</p><p><br></p><p>That&#39;s what I explored with Laura Ries, global branding expert, bestselling author, and daughter of legendary positioning pioneer Al Ries, on The RJ Ledesma Podcast.</p><p><br></p><p>We talked about why great products sometimes fail, why brands need a strategic enemy, and how entrepreneurs can stand out in today&#39;s crowded, AI-driven marketplace.</p><p><br></p><p>🎙️ Catch our conversation on The RJ Ledesma Podcast!</p><p><br></p><p>But consider this podcast your appetizer, because the main course is coming on November 24!</p><p><br></p><p>I&#39;ll be hosting and moderating Laura&#39;s exclusive one-day RIES Positioning Masterclass, &quot;Winning the Battle for Your Mind,&quot; on the opening day of BrandCon 2026!</p><p><br></p><p>Learn how to turn positioning into a competitive advantage, including the Positioning Hotline LIVE!, where Laura tackles real branding challenges.</p><p><br></p><p>📅 November 24, 2026</p><p>📍 Newport World Resorts, Manila</p><p>🎟️ Register at https://brand-con.com</p><p><br></p><p>See you at BrandCon!</p><p><br></p><p>#TheRJLedesmaPodcast #LauraRies #BrandCon2026 #BrandPositioning #Entrepreneurship</p><p><br></p><p>For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.</p>","author_name":"RJ Ledesma and The Pod Network"}