What happens when you take the discipline of corporate sales and bring it into a traditional family business?
In this episode of The RJ Ledesma Podcast, I sit down with Ronnie Traballo, Chairman of Bomanite International Limited and Managing Director of Bomanite Southeast Asia, who helped transform their family enterprise into a major player in architectural and decorative concrete across the region. Ronnie shares how his early training in the corporate world shaped his approach to building systems, developing distribution, and scaling a business in a highly competitive construction industry.
Today, Ronnie also serves as Chief Sales Strategist of Mansmith and Fielders, where he teaches entrepreneurs and executives how to apply disciplined sales strategy to grow their companies. In our conversation, he talks about the mindset shift required to professionalize a family business—and how the lessons he learned in corporate sales became the foundation for building something much bigger.
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