This week Will and James are joined by Castelli and Sportful’s global brand manager, Steve Smith. Steve grew up in Portland, USA, where he – like most of the city he says – worked for Nike for 10 years. But in 2000 he decided to make a bold move to Italy, to live the bella vita with a job at Sportful. Four years later parent company Manifattura Valcismon bought Castelli, and in the years since Steve and his team have been responsible for some of the biggest game-changers in cycling, from creating some of the earliest, wind-tunnel designed aero kit to the now infamous Castelli Gabba, which revolutionised foul weather cycling gear and spawned a whole new genre of clothing along the way.
In this chat, Steve explains how those early aero jerseys sparked a mutiny within Castelli’s sponsored pros; the day Castelli blew everyone’s minds – including the race commissaires – with turquoise shorts; what the fastest kit would really look like if riders could only put it on properly; what changes in the law around PFC chemicals have really meant for cycling clothing; and how waterproof kit actually works – and why some jackets lose it, while others will be waterproof forever.
Our chat with Steve begins at 10.34
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This episode is brought to you by the Hammerhead Karoo GPS bike computer. Visit hammerhead.io and use the code CYCLIST to get a free HR strap with every purchase (just be sure to add the strap to your cart then apply the code at checkout)
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