Prerna and Mayank Malik are the founders of Content Bistro, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food!
In this episode, Prerna and Mayank shared:
➤ Behind the scene thought process to pivot from Social Media Direct to Content Bistro (6:37)
➤ How their core value of sustainable scaling translate into their services and investments (14:40)
➤ The process to arrive at an internal hourly rate (16:00)
➤ The financial planning process to transition to Content Bistro (22:59)
➤ Why they waited 8 years to launch Profits On Tap program (26:54)
➤ How they managed the launching process and investments for Profits on Tap program (31:30)
➤ The financial process they put in place to build a two-years AND 90 days worth of emergency fund to protect their business and life (35:59)
➤ Their thought process in managing expenses at 15% to 18% of revenue (41:39)
➤ How to avoid shiny object syndrome (44:20)
➤ The C.A.S.H Blueprint to manage expenses and fuel growth in their business (54:00)
➤ The right intention, discipline, and habit are the keys to their financial success (57:10)
➤ Streamlining process within their business using financial data (1:04:33)
➤ The benefit of regular review of their marketing metrics (1:14:35)
➤ Don’t be a doormat to your client (1:25:20)
Connect with Prerna and Mayank:
➤ Website
➤ Free resource: R.E.M Framework
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