Why did you start your business?
Were you motivated to make more money? Were you eager to explore a new career path?
Or were you driven by a powerful purpose?
If you built your business with the goal of creating positive change, becoming a certified B-Corp could help you on your mission.
B-Corp companies are businesses founded on a larger purpose. They’re businesses that care about their impact.
And we’re not just talking about the impact of a single product or service.
We’re talking about the way your business is run, how you treat your employees, and how you impact the communities you serve.
Today, I sat down with Carla Heim and Kasha Huk, two B-Corp experts who’ve made it their mission to spread awareness about B-Corp and encourage interested entrepreneurs to undergo the certification process.
In our conversation, you’ll learn what a B-Corp is, how you can become B-Corp certified, and why socially responsible businesses are actually more likely to make a profit.
About my guests:
Carla Heim is the senior advisor of purpose entrepreneurship at the Business Development Bank of Canada, a B-Corp certified company. Kasha Huk is the country manager of B Lab Canada, the nonprofit organization that created the B-Corp certification for companies. Both Carla and Kasha are passionate about helping entrepreneurs join the B-Corp movement and build businesses that do good—for their customers, employees, and communities.
In this episode we talk about:
➤ How Carla and Kasha got involved with the B-Corp movement (6:57)
➤ What a B-Corp is and how it’s different (10:09)
➤ How to become certified as a B-Corp (14:32)
➤ How you score your impact as a B-Corp (17:23)
➤ What types of businesses can become B-Corp (23:26)
➤ The challenges you might face getting certified (26:12)
➤ Strategies to start improving your company organization (29:06)
➤ How to set and measure KPIs (35:23)
➤ How to manage your profit as a B-Corp (37:12)
➤ Shifting the definition of “doing good” (42:26)
➤ The challenges of running a socially responsible business (43:20)
Relevant episodes:
➤ How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway
➤ How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami Sato
Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
Connect with Carla and Kasha:
➤ Website
➤ Linkedin
➤ Carla Heim’s Linkedin
➤ Kasha Huk’s Linkedin
➤ Certified B-Corporation
➤ The United Nations’ Sustainable Development Goals