Customer communication is essential for success. But what does that really mean? Too often, shop owners are relying on outdated software installed on day one. It’s not the best, but it works, right? Wrong. This episode is all about learning to utilize multi-channel communication strategies that actually help you and your customers stay connected.
In this episode of Maximum Octane, hosts Kim Hickey and Jason Patel sit down with Melanie Sypolt and Robert Whitehurst from Epicor Service CRM. Together, they have over a decade of customer relationship experience with a specific focus in auto repair and retail shops.
The conversation covers the basics of correspondence and the importance of customer outreach. Both are topics most shop owners deal with daily, but the group digs deeper, giving an in-depth analysis of what can happen when you put the right systems in play. For example, text and email blasts for promotional use or getting creative with social media campaigns to increase engagement. They even talk about AI and best practices in this customer-facing business. The idea is to improve not just your customer relationship but also retention rates and ultimately drive revenue to your establishment.
Tune in to episode 150 of Maximum Octane if you’re looking for new ways to keep your customers coming back, marketing campaigns, engaging ideas for slow months, or effective strategies to grow your customer base.
Episode Takaways:
Connect with Melanie Sypolt
Connect with Robert Whitehurst
Let's connect:
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