“Humour is a way to show that you are smart without bragging.”
― Mark Twain
In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759
","author_name":"Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco"}