{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61668ab35a6335001226920b/65619d880c121900126437c1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E42 - Sonic branding and experiences","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61668ab35a6335001226920b/1700895222601-207d5780ddcea81c35559c598ec66508.jpeg?height=200","description":"<p>In this podcast, Carlos Velasco interviews <a href=\"https://www.psy.ox.ac.uk/team/charles-spence\" rel=\"noopener noreferrer\" target=\"_blank\">Prof. Charles Spence</a> (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. &amp; Spence, C. (2023). <a href=\"https://www.researchgate.net/profile/Steve-Keller/publication/373803726_Sounds_like_Branding_Cognitive_Principles_and_Crossmodal_Considerations_for_the_Design_of_Successful_Sonic_Logos/links/64fd2ec12b878b4e84616934/Sounds-like-Branding-Cognitive-Principles-and-Crossmodal-Considerations-for-the-Design-of-Successful-Sonic-Logos.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos</a>. <em>Expert Journal of Marketing</em>, <em>11</em>, 91-117. And <a href=\"https://www.youtube.com/watch?v=btfZgXh7X-M\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>, you can listen to some sonic logos.</p><p><br></p>","author_name":"Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco"}