{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6163813cb777730014d0ff90/616381468441450013b11816?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6163813cb777730014d0ff90/616381468441450013b11816.jpg?height=200","description":"<p>Which metrics matter when it comes to determining actual effectiveness, and how can brands make the most of all the data available to them? To find the answers,DigiPod asks Ogilvy &amp; Mather Strategy Director Manny Gonzales, Unilab Digital Business Engineering Director Ritz Tan, and Nielsen Media Philippines Digital Product Lead Jose Tano! &nbsp;Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David &amp; Golyat Co-Founder Miko David. For more details about IMMAP, visit <a href=\"http://www.immap.com.ph/?fbclid=IwAR0OFf_hV1w_bf6rjEbf0IbI0nBr_viOZuZV6O-KsD9wwPbATNhNCm71q9U\" rel=\"nofollow noopener\" target=\"_blank\">www.immap.com.ph</a></p>","author_name":"IMMAP and Podcast Network Asia"}