{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6154481b35bbc9001203cab5/67a477143eadb4f808238982?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Marketing That Moves the Needle: How the Right Agency Can Transform Your Business","description":"<p>For some business owners, thinking about their company's marketing feels a lot like stepping into a cluttered storage unit — they have no idea where to start, what to move first, or what will actually work.</p><p><br></p><p>In today's episode, <strong>Ann Bouchard</strong> unravels the secrets and benefits of crafting simple, honest, and solid marketing strategies. Ann is the Founder and President of Bouchard Communications Group, a full-service marketing agency with over three decades of experience crafting customized and integrated marketing solutions.</p><p><br></p><p>Listen to <strong>episode 62</strong> of <strong>On Life With Helen </strong>and learn more about the evolving world of marketing, what outsourcing your business' marketing should look like, and how to define your brand's unique value. Ann also shares real-world examples of how strategic marketing can take your business to the next level, talks about the intersection between PR and marketing, AI, how non-profits can increase their influence through customized marketing campaigns, and much more.</p><p><br></p><p><strong>In This Episode, You Will Learn:</strong></p><ul><li>Is your marketing agency working for you, or the other way around? (6:10)</li><li>What makes your business stand out? Apart from excellent customer service? (9:20)</li><li>Ann shares real-world examples of successful marketing campaigns (16:00)</li><li>Can non-profits can increase their impact through marketing? (18:50)</li><li>Can marketing agencies help if you or your business gets canceled? (21:20)</li><li>AI is your intern, not your partner (24:40)</li></ul><p><br></p><p><strong>Connect with Ann Bouchard:</strong></p><ul><li><a href=\"https://www.linkedin.com/in/annbouchard/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://www.instagram.com/bouchardcomm/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li><li><a href=\"https://bouchardmarketing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Visit the Bouchard Communications Group's website</a></li></ul><p><br></p><p><strong>Let's Connect!</strong></p><ul><li><a href=\"http://helen@ornellasinsurance.com\" rel=\"noopener noreferrer\" target=\"_blank\">Email</a></li><li><a href=\"https://www.linkedin.com/in/helenornellas/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://ornellasinsurance.com/?fbclid=IwAR1_Rq3sQeU1VX_7xFD2lx7dfOgJ8WiByN4I4tRilKdyItw1bxrRCYyqnOQ\" rel=\"noopener noreferrer\" target=\"_blank\">Website - Ornellas Insurance</a></li><li><a href=\"https://www.facebook.com/ornellasinsurance\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook Page - Ornellas &amp; Associates Insurance Services</a></li><li><a href=\"https://www.facebook.com/helen.ornellas.3\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook Profile Helen Ornellas Lanham</a></li></ul>","author_name":"Helen Ornellas"}