{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6accc0119fea6e0a64b41458?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What can we expect from the Christmas ads this year? ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1791802265993-e07991ed-3fd7-4a6d-b9d3-319f1ab94542.jpeg?height=200","description":"<p>We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more.</p><p><br></p><p>Both highly anticipated and highly speculated, this episode of The Campaign Podcast goes through what Campaign knows so far about the ads, from <a href=\"https://www.campaignlive.co.uk/article/m-s-to-create-joint-fashion-and-food-christmas-ad-starring-amandaland-s-lucy-punch/4x4tvamtzk7jtw8qxcg55v1qmz\" rel=\"noopener noreferrer\" target=\"_blank\">Lucy Punch and James Norton featuring in the M&amp;S ad</a> to <a href=\"https://www.campaignlive.co.uk/article/mcdonald-s-uk-skips-christmas-hero-film-for-second-year/4ryv4q35mnyfnxyc34zve0vvnb\" rel=\"noopener noreferrer\" target=\"_blank\">McDonald&#39;s not creating a hero film for the second year</a>, as well as looking back at previous years to predict what trends might appear in this year’s crop of xmas ads.</p><p><br></p><p>Hosted by Campaign&#39;s tech and multimedia editor Lucy Shelley, Campaign&#39;s creative team join the episode: creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and senior reporter Eszter Gurbicz.</p><p><br></p><p>Further reading:</p><p><a href=\"https://www.campaignlive.co.uk/article/coca-cola-hires-ajaz-ahmed-start-up-for-christmas-campaign/44e4yvhk4v0vm30yjtg0t0nqn2\" rel=\"noopener noreferrer\" target=\"_blank\">Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign</a></p><p><a href=\"https://www.campaignlive.co.uk/article/is-the-world-cup-a-bigger-opportunity-for-brands-than-christmas/4jvmrrqrbcz75sawzpe7rh6kwa\" rel=\"noopener noreferrer\" target=\"_blank\">Is the World Cup a bigger opportunity for brands than Christmas?</a></p><p><a href=\"https://www.campaignlive.co.uk/article/oxfam-appoints-creative-agency-for-2026-christmas-campaign/4s6xqg6qtjs365yaatffcvrpdf\" rel=\"noopener noreferrer\" target=\"_blank\">Oxfam appoints creative agency for 2026 Christmas campaign</a></p><p><a href=\"https://www.campaignlive.co.uk/article/the-lists-2025-top-20-film-ads/4mj6twha6kvat3ph2dqavfy7ck\" rel=\"noopener noreferrer\" target=\"_blank\">The Lists 2025: Top 20 film ads</a></p><p><a href=\"https://www.campaignlive.co.uk/article/peta-happy-christmassacre-by-grey-london/4awmcyy8e65e8rk2vavw6apm5g\" rel=\"noopener noreferrer\" target=\"_blank\">Peta “Happy Christmassacre” by Grey London</a></p><p><a href=\"https://www.campaignlive.co.uk/article/sainsbury-s-set-to-make-it-three-christmas-ads-in-a-row-for-the-bfg/413xssx33fv27zm97z0sb49td2\" rel=\"noopener noreferrer\" target=\"_blank\">Sainsbury&#39;s set to make it three Christmas ads in a row for the BFG</a></p><p><a href=\"https://www.campaignlive.co.uk/article/shelter-awards-christmas-campaign-to-meanwhile-following-pitch/430ws0vgp8b3h15vnzqxenygnb\" rel=\"noopener noreferrer\" target=\"_blank\">Shelter awards Christmas campaign to Meanwhile following pitch</a></p>","author_name":"Campaign"}