{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6a7052ae034f16a52eb4c9a1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is media becoming more like entertainment?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1785752420983-2e8b2f45-3ce8-4816-9275-7c3ec10c5d47.jpeg?height=200","description":"<p>At Cannes Lions this year, the Media Lions grand prix went to <a href=\"https://www.campaignlive.co.uk/article/special-us-phd-ny-media-grand-prix-uber-eats/1962643\" rel=\"noopener noreferrer\" target=\"_blank\">Uber Eats’ “Build your own Super Bowl commercial” by Special US</a>, a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dentsu, who was a juror on the Media Lions and <a href=\"said on The Campaign Podcast\" rel=\"noopener noreferrer\" target=\"_blank\">said on The Campaign Podcast</a> that judging the media category was more like judging an entertainment category. Plus, <a href=\"https://www.campaignlive.co.uk/article/publicis-groupe-acquires-160over90-%E2%80%9Cdisrupt%E2%80%9D-sport-sector/1953697\" rel=\"noopener noreferrer\" target=\"_blank\">Publicis Groupe acquired sports and entertainment agency 160over90</a> this year, which will sit in the holding company's media division.</p><p><br></p><p>Campaign's journalists discuss how much media is becoming more like entertainment, with insights from the jury press conferences. Tech and multimedia editor Lucy Shelley hosts the episode with media editor Beau Jackson, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. </p><p><br></p><p>Further reading:</p><p><a href=\"https://www.campaignlive.co.uk/article/adidas-uk-wins-entertainment-lion-grands-prix-oasis-work/1962585\" rel=\"noopener noreferrer\" target=\"_blank\">Adidas UK wins Entertainment Lion Grands Prix for Oasis work</a></p><p><a href=\"https://www.campaignlive.co.uk/article/cannes-lions-2026-watch-grand-prix-winning-work/1962634\" rel=\"noopener noreferrer\" target=\"_blank\">Cannes Lions 2026: Watch all the Grand Prix-winning work</a></p><p><a href=\"https://www.campaignlive.co.uk/cannes\" rel=\"noopener noreferrer\" target=\"_blank\">Cannes 2026</a></p><p><a href=\"https://www.campaignlive.co.uk/article/cannes-lions-debrief-uk-work-perform/1963401\" rel=\"noopener noreferrer\" target=\"_blank\">Cannes Lions debrief: how did the UK work perform?</a></p><p><a href=\"https://www.campaignlive.co.uk/article/cannes-lions-entries-rise-reflecting-strong-global-participation/1921895\" rel=\"noopener noreferrer\" target=\"_blank\">Cannes Lions entries rise 'reflecting strong global participation'</a></p><p><a href=\"https://www.campaignlive.co.uk/article/mindshare-new-york-wins-media-lions-grand-prix/1922401\" rel=\"noopener noreferrer\" target=\"_blank\">Mindshare New York wins Media Lions Grand Prix</a></p><p><a href=\"https://www.campaignlive.co.uk/article/guts-handshake-hunt-takes-home-media-lions-grand-prix-mercado-libre/1877680\" rel=\"noopener noreferrer\" target=\"_blank\">Gut’s 'Handshake hunt' takes home Media Lions Grand Prix for Mercado Libre</a></p><p><a href=\"https://www.campaignlive.co.uk/article/media-lions-grand-prix-goes-leo-burnett-sydney/1011682\" rel=\"noopener noreferrer\" target=\"_blank\">Media Lions Grand Prix goes to Leo Burnett Sydney</a></p><p><br></p>","author_name":"Campaign"}