{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"How can an agency score a 9 in Campaign’s School Reports?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1774889022763-63054e9e-8c49-4094-8616-1bc381701540.jpeg?height=200","description":"

Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.


Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. 


For the last two years, no 9s were given, but this year, there were four awarded. 


In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley.


Further reading:

School Reports 2026: Top holding companies

School Reports 2026 tables: Top 100 creative agencies

School Reports 2026 tables: Top 50 media agencies

School Reports 2026: Top regional agencies

School Reports 2026: Agency billings growth slows down amid industry challenges

School Reports 2026: The end of “performative window dressing” for diversity

School Reports 2026: Which agencies got the highest marks?


What is Group M?

Do holding company solutions undermine agency brands?

WPP launches new Elevate28 strategy with four core divisions and £500m savings



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