{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/698b28bdba80cf1ecbf3b660?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How do creatives rate the Super Bowl LX ads?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1770727568239-8c6a4eca-9dc9-4096-8a8d-9bb9eb2a0861.jpeg?height=200","description":"<p>Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of <em>The Campaign Podcast</em>.&nbsp;</p><p><br></p><p>Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from <a href=\"Following%20the%20Super%20Bowl%20LX%20over%20the%20weekend,%20David%20Kolbusz,%20chief%20creative%20officer%20at%20Orchard%20Creative;%20Helen%20Rhodes,%20chief%20creative%20officer%20at%20Grey%20London;%20and%20Josh%20Green,%20chief%20creative%20officer%20of%20Elvis%20review%20a%20selection%20of%20the%20ads.&nbsp;%20%20Hosted%20by%20Campaign’s%20creativity%20and%20culture%20editor%20Gurjit%20Degun,%20the%20trio%20critique%20work%20from%20Instacart,%20Anthropic,%20Squarespace,%20E.l.f%20cosmetics,%20Pringles,%20Dove%20and%20Bud%20Light.&nbsp;%20%20They%20also%20comment%20on%20whether%20this%20year’s%20ads%20are%20better%20than%20those%20of%20previous%20years.\" rel=\"noopener noreferrer\" target=\"_blank\">Instacart</a>, <a href=\"https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/1947419\" rel=\"noopener noreferrer\" target=\"_blank\">Anthropic</a>, <a href=\"https://www.campaignlive.com/article/turbotax-squarespace-bring-drama-super-bowl-lx-adrien-brody-emma-stone/1947393\" rel=\"noopener noreferrer\" target=\"_blank\">Squarespace</a>, <a href=\"https://www.campaignlive.com/article/melissa-mccarthy-preps-halftime-elfs-telenovela-inspired-super-bowl-spot/1947201\" rel=\"noopener noreferrer\" target=\"_blank\">E.l.f Cosmetics</a>, <a href=\"https://www.campaignlive.com/article/sabrina-carpenter-builds-ideal-boyfriend-pringles-super-bowl-lx/1947075\" rel=\"noopener noreferrer\" target=\"_blank\">Pringles</a>, <a href=\"https://www.campaignlive.com/article/doves-super-bowl-lx-spot-for-girls/1947079\" rel=\"noopener noreferrer\" target=\"_blank\">Dove</a> and <a href=\"https://www.youtube.com/watch?v=z-P6OzmgCyY\" rel=\"noopener noreferrer\" target=\"_blank\">Bud Light</a>.&nbsp;</p><p><br></p><p>They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: \"The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy.\"</p><p><br></p><p>Further reading:</p><ul><li><a href=\"https://www.campaignlive.co.uk/article/super-bowl-2026-round-up-watch-ads/1947432\" rel=\"noopener noreferrer\" target=\"_blank\">Super Bowl 2026 round-up: watch the ads</a></li><li><a href=\"https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849\" rel=\"noopener noreferrer\" target=\"_blank\">Pringles \"Can hands\" by Grey London&nbsp;</a></li></ul><p><br></p><p>Campaign calendar:</p><ul><li><a href=\"https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home\" rel=\"noopener noreferrer\" target=\"_blank\">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</li></ul><p><br></p>","author_name":"Campaign"}