{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/69411773891c3619dc61f655?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How brands can build stronger connections through values, not generations","description":"<p>From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? <em>Campaign’</em>s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead.</p>","author_name":"Campaign"}