{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6899f7432c2bd3fa2aab0d14?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Can a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme Pitkethly","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1754919201167-39e49c35-64c9-4200-8998-dbc2ff073fff.jpeg?height=200","description":"<p>Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. </p><p><br></p><p>Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are <a href=\"https://www.campaignlive.co.uk/article/ex-unilever-cfo-says-its-harder-justify-marketing-media-spend-investors/1890717\" rel=\"noopener noreferrer\" target=\"_blank\">interviewed on stage by Campaign’s editor-in-chief Gideon Spanier</a>. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires \"mutual respect\" from both sides.&nbsp;Weed says: \"If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company.\"</p><p><br></p><p>Coming up in the campaign calendar:</p><p><a href=\"https://liveconference.campaignlive.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">Campaign Live</a></p><p><a href=\"https://www.campaigninhouseagencyawards.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The In-House Agency Awards</a></p><p><br></p><p><br></p><p><br></p>","author_name":"Campaign"}