Group M, the world's largest media buying group, has undergone a titanic course correction and \"simplification\", re-emerging as WPP Media. While the destination \"makes sense\", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.
In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency brands into a single P&L, got rid of agency specific jobs titles and begun making roles redundant around the world. More recently, WPP's chief executive Mark Read announced on Monday (9 June) he was stepping down.
In this episode, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is \"simpler\".
Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.
Further reading:
‘Something’s gone horribly wrong’: new chair faces calls to ‘fix’ WPP at AGM
WPP launches data solution Open Intelligence
'We know that we have to be simpler': Brian Lesser lays out Group M plans
Group M axes global agency CEO roles in major centralisation push
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