Andy Jex, chief creative officer at TBWA\\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads.
Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness begin” by BETC, British Airways “A British original period drama\" by Uncommon Creative Studio, and Thomas Cook and Marine Conservation Society “Deflatables” by McCann Birmingham.
Further reading:
Bodyform exposes menstrual health gaps in latest campaign by AMV BBDO
Heineken urges socialising over sipping for International Beer Day
TNT Sports launches first campaign by Brothers & Sisters
Babybel celebrates summer of sport with peeling billboard
British Airways launches period-drama-style safety video
Thomas Cook and ocean charity spotlight inflatables' environmental impact
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