{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6620f5845d8b39001112d7ef?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Shola West on the unspoken realities of influencer marketing","description":"<p>Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the&nbsp;unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).</p><p><br></p><p>Listen to audio from the session as West details how&nbsp;discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.</p><p><br></p><p>West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.</p><p><br></p>","author_name":"Campaign"}