{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/65f30571a062680017e05132?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"189. Campaign Podcast: Charlotte Tilbury, British Heart Foundation & ex-Formula E marketers at the Campaign Gaming Summit","description":"<p>More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.</p><p><br></p><p>The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.</p><p><br></p><p>Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.</p><p><br></p><p>Further reading:</p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/knorr-super-charges-digital-vegetables-video-game-mods/1864915\" rel=\"noopener noreferrer\" target=\"_blank\">Knorr super-charges digital vegetables with video game mods</a></p><p><a href=\"https://www.campaignlive.co.uk/article/british-heart-foundation-phd-flatline-live-twitch-streams-cpr-campaign/1861680\" rel=\"noopener noreferrer\" target=\"_blank\">British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign</a></p><p><br></p>","author_name":"Campaign"}