The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).
Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.
They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.
More:
ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers
Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change
Could Mr Bates vs the Post Office have been such a hit without linear TV?
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