{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/65c3985c2e2cc00015124d33?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"179: Event horizons: The future of brand marketing in 2024","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1707317052744-a5b6854f73da0aa8bc4824965828ec16.jpeg?height=200","description":"<p><em>Campaign</em> and sister brand, <em>C&amp;IT</em>, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.</p><p><br></p><p>In this podcast episode, we chat about:</p><ul><li>The role of event marketing: present, past and future</li><li>Why the relationship between brand and event agency breaks down</li><li>Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?</li></ul><p><br></p><p>Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea&nbsp;</p><p><br></p><p><strong><em>This podcast episode is sponsored by First Event.</em></strong></p>","author_name":"Campaign"}