{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/650c1e4ac55d7f00116b5b1c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment","description":"<p>Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent&nbsp;<a href=\"https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680\" rel=\"noopener noreferrer\" target=\"_blank\">fuss over Burberry's Bond Street</a>&nbsp;tube station takeover,&nbsp;<a href=\"https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847\" rel=\"noopener noreferrer\" target=\"_blank\">Samuel L Jackson appearing in the latest Warburtons campaign</a>&nbsp;and a Credos report on the&nbsp;<a href=\"https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436\" rel=\"noopener noreferrer\" target=\"_blank\">ad bombardment</a>&nbsp;fuelling&nbsp;mistrust among younger audiences.</p><p><br></p><p>Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.</p><p><br></p><p>Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?</p><p><br></p><p>Further reading:</p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680\" rel=\"noopener noreferrer\" target=\"_blank\">Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction</a></p><p><a href=\"https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847\" rel=\"noopener noreferrer\" target=\"_blank\">Samuel L Jackson vents his anger in Warburtons spot</a></p><p><a href=\"https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436\" rel=\"noopener noreferrer\" target=\"_blank\">Ad bombardment biggest cause of mistrust for younger audiences</a></p><p><a href=\"https://www.campaignlive.co.uk/article/mcdonalds-travels-back-1990s-retro-campaign/1836891\" rel=\"noopener noreferrer\" target=\"_blank\">McDonald’s travels back to 1990s in retro campaign</a></p><p><br></p>","author_name":"Campaign"}