{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"152. M&C Saatchi chair on celeb power & changes at the agency | latest ads reviewed","description":"

Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.


Thompson also discusses corporate changes at M&C Saatchi, with CEO Moray MacLennan leaving in September. And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.


Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: Apple Pay “Pay the Apple way” (in-house); Amazon Books “That reading feeling” by Droga5 London; Mini and Dogs Trust “Travel happy” by Media.Monks.


Further reading:


Moray MacLennan to leave M&C Saatchi as CEO

Apple Pay \"Pay the Apple way\"

Amazon Books \"That reading feeling\" by Droga5 London

Mini and Dogs Trust \"Travel happy\" by Media.Monks


","author_name":"Campaign"}