{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/64e72ddd9154040011e56f44?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"151. Deconstructing masculinity | BrewDog vs Droga5 | John Lewis & Megaforce","description":"<p>A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.</p><p><br></p><p>As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others &amp; Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.</p><p><br></p><p><em>Campaign</em>&nbsp;work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss&nbsp;<a href=\"https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641\" rel=\"noopener noreferrer\" target=\"_blank\">Saatchi &amp; Saatchi’s choice of Megaforce</a>&nbsp;to direct its debut John Lewis &amp; Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren”&nbsp;<a href=\"https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548\" rel=\"noopener noreferrer\" target=\"_blank\">bears a striking resemblance to creative pitched by former retained agency Droga5 London.</a></p><p><br></p><p><strong>Related articles:</strong></p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548\" rel=\"noopener noreferrer\" target=\"_blank\">BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch</a></p><p><a href=\"https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641\" rel=\"noopener noreferrer\" target=\"_blank\">John Lewis &amp; Partners picks director for Christmas ad</a></p><p><a href=\"https://www.campaignlive.co.uk/article/mayor-londons-interactive-film-challenges-men-call-misogynistic-behaviour/1830793\" rel=\"noopener noreferrer\" target=\"_blank\">Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour</a></p><p><a href=\"https://www.campaignlive.co.uk/article/maaate%E2%80%A6why-so-angry/1832225\" rel=\"noopener noreferrer\" target=\"_blank\">Maaate…why are you so angry?</a></p><p><a href=\"https://www.campaignlive.co.uk/article/masculinity-shifting-advertising/1831755\" rel=\"noopener noreferrer\" target=\"_blank\">How masculinity is shifting in advertising</a></p><p><br></p>","author_name":"Campaign"}