{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6409bb73ceb41e0011d09028?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1636643292075-e0935276a47030c52135082fc022e224.jpeg?height=200","description":"<p>Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join&nbsp;<em>Campaign</em>'s creativity and culture editor Gurjit Degun to talk about how they came up with the <a href=\"https://www.campaignlive.co.uk/article/mcdonalds-campaign-raises-few-eyebrows/1810084\" rel=\"noopener noreferrer\" target=\"_blank\">McDonald's \"Raise your arches\" ad.</a></p><p><br></p><p>Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:</p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/paddy-power-fires-starting-gun-bbh-partnership-cheltenham-spot/1814466\" rel=\"noopener noreferrer\" target=\"_blank\">Paddy Power \"Cheltenham 2023\"</a> by Bartle Bogle Hegarty London</p><p><a href=\"https://www.campaignlive.co.uk/article/romaine-calm-asda-reassures-consumers-empty-supermarket-shelves/1814621\" rel=\"noopener noreferrer\" target=\"_blank\">Asda \"Romaine calm\"</a> by Havas London</p><p><a href=\"https://www.campaignlive.co.uk/article/nandos-revamps-brand-platform-launches-ad-cameo-bukayo-saka/1814859\" rel=\"noopener noreferrer\" target=\"_blank\">Nando's \"This must be the place\"</a> by New Commercial Arts</p><p><a href=\"https://www.campaignlive.co.uk/article/richard-ayoade-drops-f-bomb-hsbcs-latest-tv-spot/1814887\" rel=\"noopener noreferrer\" target=\"_blank\">HSBC \"F word\"</a> by Wunderman Thompson</p><p><br></p>","author_name":"Campaign"}