{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/63db91d4c6c9550011204797?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"116. EssenceMediacomX and VMLY&R on how AI (or ChatGPT) can transform advertising | Adland's diversity barriers","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1636643292075-e0935276a47030c52135082fc022e224.jpeg?height=200","description":"<p>Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&amp;R, join the&nbsp;<em>Campaign</em>&nbsp;podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.</p><p><br></p><p>In addition,&nbsp;<em>Campaign</em>&nbsp;creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings&nbsp;<a href=\"https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387\" rel=\"noopener noreferrer\" target=\"_blank\">discuss the UK government’s decision to resist legal changes</a>&nbsp;that could protect the rights of people experiencing menopause and what people in adland can do about it.</p><p><br></p><p>The podcast also&nbsp;<a href=\"https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing\" rel=\"noopener noreferrer\" target=\"_blank\">breaks down a recent VCCP study</a>, which identified six barriers to young people from diverse backgrounds applying to work in the industry.&nbsp;</p><p><br></p><p>Lastly,&nbsp;<em>Campaign</em>&nbsp;discusses campaigns that have stood out recently:&nbsp;<a href=\"https://www.campaignlive.co.uk/article/pick-week-playstation-takes-fantasy-real-world/1812077\" rel=\"noopener noreferrer\" target=\"_blank\">Sony PlayStation \"#LiveFromPS5\" by Adam &amp; Eve DDB</a>;&nbsp;<a href=\"https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739\" rel=\"noopener noreferrer\" target=\"_blank\">Royal Foundation Centre for Early Childhood \"Shaping us\" by Wonderhood Studios;</a>&nbsp;and&nbsp;<a href=\"https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956\" rel=\"noopener noreferrer\" target=\"_blank\">Ford “Go break it in” by Abbott Mead Vickers BBDO.</a></p><p><br></p><p><strong>Further reading:</strong></p><p><a href=\"https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing\" rel=\"noopener noreferrer\" target=\"_blank\">Adland inaccessible to young, diverse talent, VCCP study finds</a></p><p><a href=\"https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387\" rel=\"noopener noreferrer\" target=\"_blank\">I'm furious the government rejected menopause law changes</a></p><p><a href=\"https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956\" rel=\"noopener noreferrer\" target=\"_blank\">Ford \"Go break it in\" by Abbott Mead Vickers BBDO</a></p><p><a href=\"https://www.campaignlive.co.uk/article/sony-entices-new-players-ps5-restock-global-livefromps5-campaign/1811799\" rel=\"noopener noreferrer\" target=\"_blank\">Sony entices new players after PS5 restock with global #LiveFromPS5 campaign</a></p><p><a href=\"https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739\" rel=\"noopener noreferrer\" target=\"_blank\">Princess of Wales launches short film to spotlight childhood development</a></p><p><br></p>","author_name":"Campaign"}