{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/63d3cd3218a71c00101dcff6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"115: Online safety & jail | Bupa & AMV BBDO on low carbon ads | Jingles","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1636643292075-e0935276a47030c52135082fc022e224.jpeg?height=200","description":"<p>The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms.&nbsp;</p><p>Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.</p><p>Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting.&nbsp;</p><p>Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.</p><p><br></p><p>This podcast references the following work:</p><p><br></p><p><strong>Online safety:</strong> <a href=\"https://www.campaignlive.co.uk/article/threatening-prison-best-tech-companies-protect-children/1811381\" rel=\"noopener noreferrer\" target=\"_blank\">Is threatening prison the best way to get tech companies to protect children?</a></p><p><br></p><p><strong>Sustainable ads: </strong>Bupa's <a href=\"https://www.campaignlive.co.uk/article/bupa-appoints-amv-bbdo-create-sustainability-campaign/1804651\" rel=\"noopener noreferrer\" target=\"_blank\">'Healthy People, Healthy Planet'</a> campaign</p><p><br></p><p><strong>Jingles in advertising:</strong> <a href=\"https://www.campaignlive.co.uk/article/nation-singing-jingles-again/1811028\" rel=\"noopener noreferrer\" target=\"_blank\">Get the nation singing (jingles), again</a></p><p><br></p>","author_name":"Campaign"}