PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.
The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.
Campaign reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.
Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.
Further reading
PwC/ISBA study: ‘Unknown delta’ discovered as programmatic supply chain transparency improves
PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
Sainsbury's pulls clothing ad after complaints around women's safety
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