Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.
The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in print and online form the basis of this week’s podcast.
Staff morale, the role of the chief marketing officer and adland’s lack of swagger were among the issues discussed by the host, Campaign’s creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.
The trio went on to review British Airways Holidays and Cadbury Dairy Milk campaigns created by Uncommon Creative Studio and VCCP, respectively.
Campaign’s Pick of the Week, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.