{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/638de01f68194d0011fd0ffa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"109. Campaign podcast: Hitachi & Mamapöol on their carbon-cutting film & the Campaign Ad Net Zero Awards","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1636643292075-e0935276a47030c52135082fc022e224.jpeg?height=200","description":"<p>Hitachi and agency Mamapool join this week's podcast to discuss their&nbsp;award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.</p><p><br></p><p>Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, \"Racing to zero\".</p><p><br></p><p>The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.</p><p><br></p><p><strong>Further reading:&nbsp;</strong></p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247</a></p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648</a></p><p><br></p><p><a href=\"https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656</a></p>","author_name":"Campaign"}