Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo?
Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, Campaign's work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause.
She was joined by writer and editor Jennifer Small, who recently dug into the $600bn menopause market, alongside Helen Normoyle, co-founder of My Menopause Centre, an online clinic and community empowering women to take control of their menopause, and Kate Harris, regional director of Nabs.
And, up for review this week, Campaign highlights some recent ads, from Bombay Sapphire's \"Saw this, made this\" by Abbott Mead Vickers BBDO, Resuscitation Council, \"The mankini you'd want to save\" by Pablo, and Palace x Gucci \"Things are looking up\".
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