This week's episode looks at why Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit.
Campaign reporter Charlotte Rawlings and features editor Matt Barker discuss whether the popularity of TikTok can be matched by other potential rival platforms, and what it takes for brands to tap into Gen Z.
They are also joined by podcast host and Campaign premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of Campaign's feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was revealed only 15% believe they are paid enough. It's a challenge that industry leaders are grappling with as they contemplate whether salary is now the sole factor in recruiting new talent.
Finally, to keep up to date with the latest industry news, analysis and features, become a Campaign member.
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