{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61543e348f80b9001378a427/6230ad00be2a6e0015ed3788?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"79: How can adland get over the age-old problem of ageism?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61543e348f80b9001378a427/1636643292075-e0935276a47030c52135082fc022e224.jpeg?height=200","description":"<p>Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.</p><p>Older adults remain ignored by marketers, appearing in less than 15% of media images.&nbsp;</p><p>It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040.&nbsp;</p><p>In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.</p>","author_name":"Campaign"}