Emily Burt and Andy Ricketts hear from the fundraising specialist Caroline Richardson and Paul Courtney, director of fundraising at Children’s Hospice South West.
Caroline and Paul discuss how ROI is used in fundraising, and the importance of treating the measurement as one data point in a wider context.
And Caroline explains why a decrease in fundraising ROI is not necessarily a bad thing, after her research found a year-on-year decline.
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