LIVE from their hotel in Dallas, Texas, Irene and Madeleine share their take on one of the largest fit cons to return to an in-person show post-pandemic. At IHRSA, Irene talks about the importance of live-education as a college professor and international fitness educator. Madeleine discusses what she noticed about the businesses and people walking the trade show floor. Together, they shed light on some of the latest industry trends, what they noticed about the rise of women leaders in the fitness business, and the shifting culture that now centers the fitness professional as an expert advisor. STAY TUNED for a whirlwind blooper story at the end.
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